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Barbara Rostad

With more than 30 years experience in the food industry, researching both secondary and primary sources, Barbara used information to support the management and growth of existing businesses, strategic planning, mergers and acquisitions, new product development and consumer insight. Barbara creates competitor profiles for clients, tracks and analyzes consumer and industry trends, identifies opportunities and solves business issues.

Barbara's early years at General Mills' James Ford Bell Research Center served as a foundation in the food industry and provided understanding of the research and development process. She honed her skills in market research and competitive intelligence during her 17 years at the Pillsbury Company.

As the co-owner of the Business Information Center from 1990-1995, Barbara partnered with clients spanning from senior executives and middle managers of global corporations to employees of small companies. Clients included consumer product marketers, food manufacturers, chain restaurant companies and other foodservice groups, food technology and equipment firms, agribusiness and biotechnology companies. She also worked with promotions and advertising firms, marketing and market research consultants, and strategic planners.

The James J. Hill Group purchased the Business Information Center in 1995 and Barbara managed the Group's food consulting business. Most recently she was Vice President of the consulting division at the James J. Hill Group, which was spun off in 2002 as HCG Research. Now Barbara is a partner in the new company.