Braxton is a veteran of the research industry, with more than 17 years of consumer-packaged goods experience. He has multi-dimensional experience in marketing research, corporate development, category management, field sales and finance.
Previously, Braxton worked with consumer giants Pillsbury and General Mills. Later he worked with marketing research powerhouses Information Resources (IRI) and ACNielsen. At IRI, Braxton managed syndicated marketing research for the Reynolds Tobacco and Sara Lee Hosiery accounts. At ACNielsen he managed the research and category management needs for the Gold Medal division and the field sales group. Later at ACNielsen, Braxton managed the Pillsbury Totino's Pizza account.
In 1998, Braxton joined the James J. Hill Group, where he served as senior consultant and manager of business development. At the James J. Hill Group, Braxton was able to grow the consulting business four fold, while providing additional service offerings and expertise to the group.
In 2002, the consulting business was spun off from the James J Hill Group, with Braxton becoming a partner in the new company - HCG Research, Inc.